Direct Marketing Director
- Coconut Creek, FL
- Full-time
- Published: 2024-03-26 21:53:38Z
About Food For The Poor:
Food For The Poor (FFTP) is one of the largest faith-based international relief and development organizations in the United States. Over the last 40 years, generous Donors have given us the resources to deliver over $17 billion of aid and development programming in primarily 17 countries throughout Latin America and the Caribbean (LAC).
Our work is motivated by our faith in God, spreading His unconditional love to others regardless of race, wealth, or creed as we minister to those in desperate need. By providing lifesaving food, secure housing, clean water, healthcare, emergency relief, education opportunities and income generating activities, we are giving those in extreme poverty a chance at a better future and showing them God’s love.
Overall Responsibility:
The Direct Marketing Director is a strategic leadership role responsible for developing and executing comprehensive direct marketing fundraising strategies to acquire, steward, and re-engage donors in support of Food For The Poor's mission. Reporting to the Chief Marketing Officer, this role will collaborate closely with the marketing team to integrate direct marketing efforts with broader marketing initiatives and ensure alignment with organizational goals. Will lead system-oriented direct marketing activities, leveraging technology and data-driven approaches to maximize donor engagement and revenue generation.
Duties:
Develop content and resources for building direct marketing fundraising capacity, with a focus on print fundraising by implementing multi-channel direct marketing strategies to acquire, welcome, and re-engage donors, mainly thru direct mail and data analysis.
Collaborate with the marketing team to integrate direct marketing campaigns with broader marketing initiatives, ensuring consistent messaging and branding across all channels.
Manage direct mail campaigns using software systems to facilitate list segmentation, creative design, printing, and mailing. Utilize campaign management tools to track responses and analyze campaign performance.
Manage relationships with direct marketing partners and fundraising software providers and provide regular updates and present relevant data.
Make direct funding recommendations; donor acquisition strategy and testing (review progress reports; etc.) related to direct marketing fundraising programs.
Collaborate with internal stakeholders and content experts in Marketing & Digital Services to continually improve direct marketing fundraising and track impact on donor acquisition goals and retention.
Collaborate with teams across FFTP to leverage direct & digital marketing capacity to meet other objectives and reach other audiences so as to refresh donor pipeline
Monitor, review, and synthesize evolving trends, practices and industry news related to effective digital and direct marketing fundraising – serving as a subject matter expert on direct marketing fundraising.
Track donor interactions, donor profiles, and facilitate personalized communication. Utilize CRM systems to segment donors, track donations, and measure engagement.
Lead and mentor a team of direct marketing professionals, providing guidance, support, and professional development opportunities to drive team success and growth.
Manage direct marketing budgets, monitor expenses, and track return on investment (ROI) to ensure efficient allocation of resources and alignment with fundraising goals.
Ensure compliance with relevant regulations, including data privacy laws, fundraising regulations, and industry best practices, maintaining ethical standards in all direct marketing activities.
Qualifications
Education and Experience:
Bachelor's degree in marketing, communications, business administration, or a related field is required. Master's degree preferred. At least 7 years of progressive leadership experience in direct marketing, fundraising, or donor engagement, with a proven track record of driving revenue growth through direct marketing channels.
Skills:
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable strategies and tactics.
Excellent project management skills, with experience leading cross-functional teams and managing complex campaigns from concept to completion.
Proficiency in data analysis and reporting, with experience using analytics tools and platforms to track campaign performance and measure ROI.
Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders at all levels.
Commitment to FFTP’s mission and values, with a passion for making a positive impact in the relief and development sector.
