Vice President, Marketing & Communications, North America
- Full-time
- Published: 2024-04-01 18:43:20Z
Who We Are
International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our team of over 1,200 professionals are at work worldwide in over 30 offices. Together we are on a mission to rescue millions, protect half a billion, and make justice unstoppable.
We are a global community that cares for one another. We believe that the way we work is as important as the results we achieve. We provide professional excellence with joy and celebration to all those we serve.
The Need
For 25 years, IJM has pioneered the work to protect vulnerable people from violence. As we grow to expand our impact to protect 500 million people from violence by 2030, we are seeking a Vice President, Marketing and Communications to provide leadership for the development of marketing and communications strategies to accelerate and integrate the efforts of North America teams to achieve and exceed their goals. This position will also be responsible for increasing general awareness and strengthening IJM’s reputation in North America and ensure consistent and holistic brand experiences across the region.
This position is preferred as a hybrid role in the Washington, DC area. The hybrid arrangement is onsite Tuesdays & Thursdays. This position reports to the Regional President, North America and is only available for candidates with the right to work in the US.
Responsibilities:
- Develop a cohesive and effective overall multi-channel strategy and brand lift for general awareness to individuals and groups that have not yet joined the IJM team as a donor;
- Meet annual awareness targets for thought leadership audiences by developing effective campaigns;
- Drive integration of marketing and communications campaigns across the North America region;
- Collaborate with Global Marketing to establish and maintain a content library of assets, creative, and products to support the fundraising team and mission for IJM North America, partnering with NA fundraising teams to develop strategy for content and asset types procured to support all fundraising strategies;
- Provide needed content/brand to support donor journeys set by NA fundraising teams across the donor pyramid from Mass to Mid to Major, ensuring a holistic on-brand donor experience;
- Contribute as needed to development of major donor resources and products to support Strategic Partnerships Directors in driving growth and stewardship of major & principal giving, and ensure alignment with global fundraising resources and products;
- Oversee production phase of digital campaigns, including landing pages and email delivery, for all marketing campaigns including fundraising, partnering with NA fundraising teams to ensure Marketing Cloud tool is maximized to support all fundraising strategies;
- Maintain the central content calendar across North America; and
- Participation in IJM’s community of spiritual formation.
Qualifications:
- Bachelor’s degree in related field (Communication, etc.);
- At least 10 years escalating professional experience required, ideally in non-profit with a background in marketing and communications;
- At least 3 years in senior leadership role with personnel management experience;
- Expert in marketing by understanding of all channels used for marketing campaigns (digital, web, print, etc.); and
- Experienced in written and oral communication skills.
Critical Qualities:
- Eager commitment to IJM's Core Values: Christian, Professional and Bridge-Building;
- Driven and results-oriented;
- Patient;
- Works well under stress;
- Winsome and team-oriented with a sustained positive attitude;
- Strong ethic of service and a passion for IJM;
- Self-motivated, organized, and disciplined to work independently;
- Excellent attention to detail;
- Servant leader; and
- High EQ and CQ.
Application Process:
Upload Resume, Cover Letter & Statement of Faith* in one PDF document.
*What is a statement of faith? A statement of faith should describe your Christian faith and how you see it as relevant to your involvement with IJM. The statement can either be incorporated into the cover letter or submitted as a separate document and should include, at a minimum, a description of your spiritual disciplines (prayer, study, etc.) and your current fellowship or place of worship.
What does IJM have to offer?
- Comprehensive Medical/Dental/Vision benefits
- Monthly commuter and parking benefits in the DC metro area
- Retirement benefit options
- Paid leave starting at 23 days
- 12 holidays (plus early release the day prior)
- Daily, quarterly, and annual community spiritual formation
- Robust staff care resources
IJM holds strict safeguarding principles and a zero tolerance to violations of the Safeguarding Policy, Protection against Sexual Exploitation, Abuse and Harassment Policy, and Code of Conduct. Parallel to technical competence, recruitment, selection, and hiring decisions will give due emphasis to assessing the candidates value congruence and thorough background, police clearance, and reference check processes.
At IJM, we’re committed to building a diverse workforce through fair and equitable employment practices. IJM encourages people of any race, color, age, sex, marital status or political ideology to apply for employment. While we welcome everyone into this work, we truly believe that the work we are doing is God’s work, not our own, and practice spiritual disciplines together daily. That’s why we legally require under SEC. 2000e-1 [Section702] of Title VII of the Civil Rights Act of 1964 that all employees practice a mature orthodox Christian faith, as defined by the Apostles’ Creed.
